CRM Pricing Statistics 2026

Seven CRM pricing statistics from the 2026 dataset

These descriptive statistics summarize the five plan prices in this release. They describe this fixed sample—not the entire CRM market—and do not imply that the plans offer equivalent features.

Publisher-ready finding: “Across five source-linked CRM plans checked by Northstar Select on August 11, 2026, advertised annual seat cost for a five-user team ranged from $420 to $1,380, with a $720 median. The highest recorded per-seat price was 3.29 times the lowest.”

When quoting the finding, retain the sample size, check date, exclusions, and link to this page. Recheck the live dataset before publication because vendor prices can change.

Machine-readable CRM pricing data

Use the JSON release to build a chart, compare scenarios, or reproduce the table without parsing this page. It contains the dataset version, license, formula, exclusions, checked date, official source URL, and numeric totals for every record.

fetch('https://riaselect.com/downloads/crm-pricing-benchmark-2026.json')
  .then(response => response.json())
  .then(data => console.log(data.records));

The JSON endpoint permits cross-origin reads. Derived work must follow CC BY 4.0 attribution and should link to this canonical research page.

How the benchmark is calculated

Each annual total uses one formula: advertised monthly seat price for annual billing × number of users × 12 months. We record the public USD price, plan name, billing basis, check date, and official source URL. A mechanical validation checks every five-, ten-, and twenty-user total against the recorded seat price before publication.

What the dataset includes

The current release covers five clearly priced CRM editions aimed at small or growing teams: HubSpot Starter, Freshsales Growth, monday CRM Basic, Pipedrive Lite, and Zoho CRM Professional. They are not treated as feature-equivalent products. The purpose is to provide a transparent cost baseline that can be reproduced without a sales call.

What the dataset excludes

Totals exclude taxes, currency conversion, onboarding, migration, configuration, training, internal labor, optional add-ons, contact tiers, email and calling usage, AI credits, storage, support, and negotiated discounts. Promotions can end without notice. Buyers should use the benchmark to frame a budget, then confirm a dated vendor quote.

How publishers may cite or reuse the data

Open the journalist media and citation kit

The dataset is published under CC BY 4.0. You may quote individual figures, reproduce the table, or analyze the CSV when you credit Northstar Select and link to this page. Do not present the figures as a live vendor quote or imply vendor endorsement.

Suggested citation: Northstar Select, “CRM Pricing Statistics 2026: 5, 10 & 20 Users,” RIA LLC, checked August 11, 2026, https://riaselect.com/research/crm-pricing-benchmark/

This dataset is maintained by the Northstar Select editorial team and reviewed under our editorial policy. It contains no affiliate links at publication.