{
  "schema_version": "1.0.0",
  "dataset_id": "northstar-crm-pricing-benchmark-2026-08-11",
  "name": "CRM Annual Price Benchmark for 5, 10, and 20 Users",
  "canonical_url": "https://riaselect.com/research/crm-pricing-benchmark/",
  "publisher": {
    "name": "RIA LLC",
    "publication": "Northstar Select",
    "url": "https://riaselect.com/"
  },
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "checked_date": "2026-08-11",
  "currency": "USD",
  "user_scenarios": [
    5,
    10,
    20
  ],
  "formula": "advertised_price_per_user_month × users × 12",
  "exclusions": [
    "tax",
    "optional add-ons",
    "implementation",
    "migration",
    "usage charges",
    "temporary promotions unless stated"
  ],
  "methodology_url": "https://riaselect.com/downloads/crm-pricing-benchmark-methodology.txt",
  "records": [
    {
      "vendor": "HubSpot",
      "plan": "Starter",
      "currency": "USD",
      "billing_basis": "Per user, annual promotional rate",
      "advertised_price_per_user_month": 7,
      "annual_seat_cost": {
        "users_5": 420,
        "users_10": 840,
        "users_20": 1680
      },
      "mandatory_onboarding_included": false,
      "checked_date": "2026-08-11",
      "official_source": "https://www.hubspot.com/pricing/sales"
    },
    {
      "vendor": "Freshsales",
      "plan": "Growth",
      "currency": "USD",
      "billing_basis": "Per user, billed annually",
      "advertised_price_per_user_month": 9,
      "annual_seat_cost": {
        "users_5": 540,
        "users_10": 1080,
        "users_20": 2160
      },
      "mandatory_onboarding_included": false,
      "checked_date": "2026-08-11",
      "official_source": "https://www.freshworks.com/crm/pricing/"
    },
    {
      "vendor": "monday CRM",
      "plan": "Basic",
      "currency": "USD",
      "billing_basis": "Per seat, billed annually; plans start at 3 users",
      "advertised_price_per_user_month": 12,
      "annual_seat_cost": {
        "users_5": 720,
        "users_10": 1440,
        "users_20": 2880
      },
      "mandatory_onboarding_included": false,
      "checked_date": "2026-08-11",
      "official_source": "https://monday.com/crm/pricing"
    },
    {
      "vendor": "Pipedrive",
      "plan": "Lite",
      "currency": "USD",
      "billing_basis": "Per seat, billed annually",
      "advertised_price_per_user_month": 14,
      "annual_seat_cost": {
        "users_5": 840,
        "users_10": 1680,
        "users_20": 3360
      },
      "mandatory_onboarding_included": false,
      "checked_date": "2026-08-11",
      "official_source": "https://www.pipedrive.com/en/pricing/professional-crm"
    },
    {
      "vendor": "Zoho CRM",
      "plan": "Professional",
      "currency": "USD",
      "billing_basis": "Per user, billed annually",
      "advertised_price_per_user_month": 23,
      "annual_seat_cost": {
        "users_5": 1380,
        "users_10": 2760,
        "users_20": 5520
      },
      "mandatory_onboarding_included": false,
      "checked_date": "2026-08-11",
      "official_source": "https://www.zoho.com/crm/all-in-one-crm.html"
    }
  ]
}