NORTHSTAR SELECT — CRM PRICING STATISTICS 2026
Published by RIA LLC
Checked: August 11, 2026
Canonical source: https://riaselect.com/research/crm-pricing-benchmark/
License: CC BY 4.0

SAMPLE
Five publicly priced CRM plans: HubSpot Starter, Freshsales Growth, monday CRM Basic, Pipedrive Lite, and Zoho CRM Professional. Plans are not feature-equivalent.

KEY STATISTICS
- Advertised monthly seat-price range: $7–$23
- Median monthly seat price: $12
- Mean monthly seat price: $13
- Median annual seat cost for 5 users: $720
- Median annual seat cost for 10 users: $1,440
- Median annual seat cost for 20 users: $2,880
- Five-user annual range: $420–$1,380
- Ten-user annual range: $840–$2,760
- Twenty-user annual range: $1,680–$5,520
- Highest-to-lowest advertised seat-price ratio: 3.29×

PUBLISHER-READY FINDING
Across five source-linked CRM plans checked by Northstar Select on August 11, 2026, advertised annual seat cost for a five-user team ranged from $420 to $1,380, with a $720 median. The highest recorded per-seat price was 3.29 times the lowest.

METHOD
Annual seat cost = advertised monthly seat price for annual billing × users × 12. The median is the middle of five ordered values. The mean is the unweighted arithmetic average. The ratio is $23 ÷ $7.

EXCLUSIONS
Taxes, currency conversion, onboarding, migration, configuration, training, internal labor, optional add-ons, contact tiers, usage charges, AI credits, storage, support, and negotiated discounts.

ATTRIBUTION
Northstar Select, “CRM Pricing Statistics 2026: Costs for 5, 10 & 20 Users,” RIA LLC, checked August 11, 2026, https://riaselect.com/research/crm-pricing-benchmark/