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Pricing verified September 14, 2026 · Wizstar prices were limited-time campaign rates
Quick answer: HeyGen for a presenter that is you, Wizstar for batch product video across many models
HeyGen is the avatar-first specialist: a real free tier of 3 videos a month, then Creator at $29/month with 1080p, watermark removal, and 175+ languages, up to a $149 Business tier with SCORM and LMS integrations. Wizstar bundles 10+ generation models with product-link-to-video for e-commerce; its captured page showed no free plan, and its cheapest entry is an $8.99 promotional first month that renews at $18.05. Their credit systems are not comparable, and every Wizstar price was shown under a limited-time campaign at the time of checking.
The short verdict: same category, opposite directions
HeyGen and Wizstar both turn scripts and products into presenter-style business video, but they come at the job from opposite directions, so the right choice is decided by yours. HeyGen is the avatar-first specialist: its plans are built around custom avatars, voice cloning, and translation — including a genuinely free tier of three videos a month — with 1080p export, watermark removal, and 175+ languages and dialects arriving at Creator for $29 per month, and training-grade features such as SCORM export and LMS integrations at Business for $149. Wizstar is a multi-model generation bundle: more than ten major models — Seedance 2.5, Kling 3.0, and MiniMax H3 among them — behind one subscription, with a product-link-to-video workflow for e-commerce and plan ceilings measured in dozens or hundreds of videos a month. Its captured pricing page showed no free plan; the cheapest way in is an $8.99 promotional first month that renews at $18.05.
A disclosure before anything else: Wizstar links in this article use an affiliate identifier that can earn us a commission, HeyGen links earn us nothing, and the conclusions are independent of both facts. If your job is a personal avatar presenter, we say plainly below that HeyGen is the better fit. Everything here is based on the official pricing and product pages checked on September 14, 2026 — with every Wizstar price shown under a limited-time campaign at the time of checking.
See current Wizstar plans and campaign pricing →
How this comparison was prepared
This is an evidence-led comparison, not a bench test. Every figure comes from the official heygen.com and wizstar.com pricing and product pages, both checked on September 14, 2026 on the monthly billing cycle, together with each company's public brand materials. We have not run either platform through hands-on production for this article, so we do not score output quality, avatar realism, or render speed — neither vendor publishes comparable numbers.
Two caveats shape everything below. First, every Wizstar price on the page was displayed under a limited-time campaign at the time of checking, so we pair each campaign figure with the list price the page itself showed as the anchor — $69.99 for Plus and $359.99 for Pro — and we treat Starter's $18.05 renewal rate, not its $8.99 promotional first month, as the real entry price. HeyGen's monthly prices carried no such campaign framing. Second, both sites offer a yearly billing toggle, but we did not capture yearly figures for either, so this article quotes monthly rates only — flip each toggle yourself before deciding. And to repeat the disclosure in plain terms: we earn a commission on Wizstar sign-ups and nothing on HeyGen. Where HeyGen is the honest answer, this article says so.
What each platform actually is
HeyGen: the avatar-first specialist
HeyGen's product is the avatar itself. The free tier already includes Avatar IV access, more than 500 stock video avatars, one custom video avatar, up to three photo avatars, one voice clone, and 30+ languages. Creator at $29 per month raises that to 700+ stock avatars, unlimited photo avatars, unlimited voice cloning, videos up to 30 minutes, 1080p export with watermark removal, credit rollovers, and 175+ languages and dialects. Pro at $49 adds 4K export, faster processing, access to all advanced AI models, and — a small feature with outsized value for localization work — the ability to edit and proofread the translation script before a video renders. Business at $149 is where HeyGen turns into a training platform: videos up to 60 minutes, five custom video avatars, SAML/SSO, interactive video with quizzes and links, SCORM export, and LMS plus n8n, Make, HubSpot, and Zapier integrations, with additional seats at $20 per seat per month. The pricing page claims 100,000+ businesses use it.
Wizstar: the multi-model generation bundle
Wizstar sells breadth rather than one signature avatar. The Singapore-based platform bundles more than ten major video and image models — the pricing page names Seedance 2.5, Kling 3.0, MiniMax H3, GPT Image 2, and Nano Banana 2 — and wraps them in commerce workflows: product links, product images, or written ideas become videos, with AI avatars, lip sync, and video translation and localization in the toolkit, and every plan listing video in any language. Plans are sized in credits with vendor-stated ceilings — up to 32, 67, or 326 videos a month depending on tier — which tells you who it is for: sellers and marketers producing ad creative in batches, not someone crafting one flagship presenter video. We unpack the plans, the credit arithmetic, and the renewal jump in our full Wizstar review.
Pricing compared — with two caveats that decide everything
Both columns come from the official pricing pages on monthly billing, checked September 14, 2026. Every Wizstar price was shown under a limited-time campaign at the time of checking; the list prices are the anchors Wizstar's own page displayed.
| HeyGen | Wizstar | |
|---|---|---|
| Free plan | $0 — 3 videos/month, up to 1 minute each | None on the captured page |
| Entry tier | Creator, $29/month — 600 credits, 1080p, watermark removal, 175+ languages and dialects | Starter, $8.99 first month (new-user promo), then $18.05/month — 1,310 credits, up to 32 videos, watermark-free |
| Mid tier | Pro, $49/month — 1,000 credits, 4K export, translation script proofing | Plus, $36.27/month under campaign (list $69.99) — 2,690 credits, up to 67 videos, Turbo rendering |
| Top tier | Business, $149/month — 1,500 credits, 60-minute videos, SCORM export, SAML/SSO, seats $20/seat/month | Pro, $166.32/month under campaign (list $359.99) — 13,040 credits, up to 326 videos, Ultra rendering |
| Enterprise | Contact sales | Contact sales |
| Yearly billing | Toggle exists; figures not captured — verify | Toggle advertises up to 53% off; figures not captured — verify |
Credits are not comparable across platforms
Both platforms meter usage in credits, and it is tempting to divide $29 by 600 on one side and $18.05 by 1,310 on the other and declare a winner. Do not. A HeyGen credit and a Wizstar credit are different units in different systems: neither page publishes a conversion between them, the cost of one video varies with model, length, and resolution on each platform, and Wizstar's up-to ceilings assume its cheapest settings. The only honest comparison is cost per finished video for your specific job — and you can only get that number by running the job on each platform and dividing what you spent by what you would actually publish.
Campaign prices versus list prices
The second caveat cuts both ways depending on which Wizstar number applies at your checkout. Under the campaign at the time of checking, Wizstar Plus at $36.27 undercuts HeyGen Pro at $49; at its $69.99 list price it costs more. Wizstar Pro at $166.32 sits just above HeyGen Business at $149; at its $359.99 list price it is more than double. In other words, Wizstar's value case swings on whether the campaign or the list price is live when you pay, so check the current Wizstar pricing page and note which figure your checkout actually shows before comparing anything.
Free entry: HeyGen has one, Wizstar's captured page showed none
This is the cleanest difference between the two. HeyGen's free plan is real and usable for evaluation: three videos a month at up to one minute each, with Avatar IV access, 500+ stock video avatars, one custom video avatar, up to three photo avatars, one voice clone, and 30+ languages. Its limits are equally real — watermark removal is not listed, export above 1080p is not listed, and processing is standard speed — so treat it as a test tier, not a publishing tier.
Wizstar's pricing page, as captured on September 14, 2026, showed no free plan at all. The cheapest entry is Starter's $8.99 promotional first month — a 72% new-user discount that renews at $18.05 per month afterwards — which buys 1,310 credits, a stated ceiling of up to 32 videos or 436 images, watermark-free exports, images up to 4K, and cancel anytime. If trying before paying anything is a hard requirement, HeyGen wins this section outright, and our guide to the best free AI video generators maps more no-cost starting points.
Who each platform fits
HeyGen fits you if…
- You want a presenter that is you. Even the free tier includes one custom video avatar and one voice clone; Creator makes voice cloning unlimited, and Business carries five custom video avatars for a team of named presenters.
- Translation accuracy matters contractually. Creator lists 175+ languages and dialects, and Pro adds the ability to edit and proofread the translation script before rendering — the feature to have when a mistranslated compliance video is a real cost.
- You produce training, not ads. SCORM export, LMS integrations, interactive video with quizzes and links, and SAML/SSO at Business make HeyGen the one that plugs into a corporate learning stack.
- You want to start at $0. Three free videos a month is enough to judge the avatar quality on your own script before any money moves.
Wizstar fits you if…
- You make product ads in batches. The product-link-to-video workflow plus ceilings of up to 32, 67, or 326 videos a month is shaped for turning a catalog into a stream of ad variants.
- You want many generation models under one bill. Seedance 2.5, Kling 3.0, and MiniMax H3 in one subscription, with Plus advertising unlimited access to newly released models and Pro early access.
- You want volume at a low entry price. Starter's 1,310 credits at the $18.05 renewal rate — $8.99 for the first month — is a lot of generation headroom, in Wizstar's own credit system, for under $20.
- Your localization is broad rather than proofed. Every plan lists video in any language; if you need many market versions fast and can tolerate spot-checking them yourself, that claim is aimed at you.
Who should buy neither
Some readers should close both tabs. If your actual job is restyling footage you already have — turning real clips into anime or illustrated looks — both of these are generation-and-avatar platforms, and a restyle specialist fits better; that category is exactly what we sized up in our DomoAI review. If you refuse to pay anything until a tool has proven itself across several projects, use HeyGen's free three videos for the avatar job and work through our free AI video generators guide for everything else before touching a card. And if you need exactly one video for a one-off occasion, a subscription sized in credits and monthly ceilings is the wrong shape from either vendor.
Decide by the job, not the brand
- A personal avatar presenter reading your script: HeyGen. Custom video avatars, voice cloning, and long-form video lengths are its published spine, from the free tier up.
- Bulk product ads across multiple models: Wizstar. Product links in, batches of videos out, with more than ten models to vary the look.
- Corporate training delivered through an LMS: HeyGen Business — SCORM export, interactive quizzes, SSO, and per-seat pricing are listed there and have no Wizstar equivalent on the captured pages.
- Localizing product creative into many markets at volume: Wizstar's any-language claim plus its credit ceilings; but if the wording must be verified before publishing, HeyGen Pro's translation proofing is the safer workflow.
- Both jobs at once: they are different enough that some teams will run both — just size each subscription to its own job rather than paying two top tiers.
The two-step trial plan
- Start with HeyGen's free three videos — it costs nothing. Make one avatar video from your real script, one with your custom avatar or a photo avatar, and one translated into a language you can judge. At up to a minute each, that is a fair test of whether the avatar quality clears your bar.
- Judge the free tier's limits honestly. No watermark removal and no 1080p+ export are listed on the free plan, so evaluate the content, not the export. If the output convinces you and the presenter job is yours, Creator at $29 is the upgrade that makes it publishable.
- If your job is batch product ads, run Wizstar's $8.99 month as a real test. Start the Starter promotional month, feed it an actual product link, and generate the same brief through two or three of the bundled models, logging the credit cost of every job against the 1,310-credit allowance.
- Work the renewal-cancel checklist before month two. Note the renewal date on day one; confirm whether your checkout showed the campaign price or the list price; decide against the $18.05 renewal rate, not the $8.99 you paid; and use the listed cancel-anytime option before renewal if the arithmetic does not hold.
Run in that order, the whole comparison costs at most $8.99 — and if the free HeyGen videos already do your job, it costs nothing at all.
Check today's Wizstar campaign pricing →
Frequently asked questions
Is Wizstar cheaper than HeyGen?
It depends on which Wizstar price applies, because every Wizstar figure was shown under a limited-time campaign at the time of checking (September 14, 2026). At entry level, Wizstar Starter renews at $18.05/month after an $8.99 first month, below HeyGen Creator at $29. Mid-tier, Wizstar Plus at the $36.27 campaign rate undercuts HeyGen Pro at $49, but at its $69.99 list price it costs more. At the top, Wizstar Pro is $166.32 under the campaign against HeyGen Business at $149 — and $359.99 at list. Check which price your checkout shows before deciding.
Does HeyGen have a free plan?
Yes. HeyGen's free plan, per the official pricing page checked September 14, 2026, includes 3 videos a month at up to 1 minute each, Avatar IV access, 500+ stock video avatars, 1 custom video avatar, up to 3 photo avatars, 1 voice clone, and 30+ languages, at standard processing speed. Watermark removal and export above 1080p are not listed on the free tier. Wizstar's captured pricing page showed no free plan; its cheapest entry is the $8.99 promotional first month, renewing at $18.05.
Which is better for video translation?
They claim it differently. HeyGen lists 175+ languages and dialects from Creator at $29/month, and Pro at $49 adds the ability to edit and proofread the translation script before rendering — the safer workflow when wording must be verified. Wizstar lists video in any language on every plan, alongside lip sync and localization tools, which suits producing many market versions at volume. If translation accuracy carries legal or brand risk, HeyGen's proofing step is the differentiator; if breadth and batch volume matter more, Wizstar's claim is aimed at you. We have not benchmarked output quality on either.
Can Wizstar clone my avatar?
Wizstar's official pages list AI avatars and lip sync among its features, but the pages we checked on September 14, 2026 did not specify a custom avatar cloning workflow — that is, creating an avatar of you specifically — so we will not claim it. HeyGen documents this explicitly: 1 custom video avatar on the free plan, unlimited voice cloning from Creator at $29/month, and 5 custom video avatars on the Business plan. If cloning yourself is the core job, HeyGen is the one whose pricing page spells it out; ask Wizstar directly before buying for that purpose.
Do either have watermarks?
On HeyGen, watermark removal is a paid feature: it is not listed on the free plan and arrives with Creator at $29/month. On Wizstar, the Starter plan explicitly lists watermark-free exports, and since the captured page showed no free tier, the exports you pay for should be clean. In both cases, confirm the exact wording for your tier at checkout before relying on it for client work, since plan terms can change.
Are HeyGen and Wizstar credits comparable?
No. Each platform meters usage in its own credit system — HeyGen's 600 credits on Creator and Wizstar's 1,310 on Starter are different units, neither vendor publishes a conversion, and per-video costs vary with the model, length, and resolution you choose. Wizstar translates its credits into stated ceilings (up to 32 videos on Starter, for example) that assume the cheapest settings. The only honest comparison is cost per finished video for your specific job, measured by running that job on each platform.
Official HeyGen and Wizstar pricing and product pages were reviewed September 14, 2026, on the monthly billing cycle. All Wizstar prices were shown under a limited-time campaign at the time of checking and may change: list prices are $69.99 for Plus and $359.99 for Pro, and Starter renews at $18.05 per month after the $8.99 promotional first month. Yearly billing figures were not captured for either platform. Credit systems are not comparable across the two platforms. Reconfirm prices, credits, and plan terms on the official pages before purchase.