{
  "schema_version": "1.0",
  "name": "Northstar Select Free Tools Catalog",
  "publisher": {
    "name": "RIA LLC",
    "publication": "Northstar Select",
    "url": "https://riaselect.com",
    "contact": "contact@riaselect.com"
  },
  "canonical_url": "https://riaselect.com/downloads/free-tools-catalog.json",
  "updated": "2026-08-11",
  "license_note": "The tools may be linked or embedded where an embed URL is supplied. Keep visible attribution intact. Do not resell, remove attribution, or imply endorsement by RIA LLC.",
  "tools": [
    {
      "name": "CRM Annual Cost Calculator",
      "url": "https://riaselect.com/tools/crm-cost-calculator/",
      "description": "Estimate first-year and recurring CRM cost for 5, 10, or 20 users, including onboarding, migration, add-ons, and discounts.",
      "format": "interactive calculator",
      "embed_url": "https://riaselect.com/tools/embed/crm-cost-calculator/",
      "publisher_page": "https://riaselect.com/resources/free-crm-tools-for-websites/",
      "topics": [
        "CRM",
        "software pricing",
        "small business"
      ],
      "privacy": "No signup. Calculator inputs remain in the visitor’s browser."
    },
    {
      "name": "CRM ROI Calculator",
      "url": "https://riaselect.com/tools/crm-roi-calculator/",
      "description": "Estimate time savings, gross-profit scenarios, net benefit, ROI, and payback using transparent assumptions.",
      "format": "interactive calculator",
      "embed_url": "https://riaselect.com/tools/embed/crm-roi-calculator/",
      "publisher_page": "https://riaselect.com/resources/free-crm-tools-for-websites/",
      "topics": [
        "CRM",
        "ROI",
        "business case"
      ],
      "privacy": "No signup. Calculator inputs remain in the visitor’s browser."
    },
    {
      "name": "Sales Pipeline Velocity Calculator",
      "url": "https://riaselect.com/tools/sales-pipeline-velocity-calculator/",
      "description": "Compare current and improved pipeline value per day from opportunities, deal value, win rate, and sales cycle length.",
      "format": "interactive calculator",
      "embed_url": "https://riaselect.com/tools/embed/sales-pipeline-velocity-calculator/",
      "publisher_page": "https://riaselect.com/resources/free-crm-tools-for-websites/",
      "topics": [
        "sales operations",
        "pipeline velocity",
        "CRM"
      ],
      "privacy": "No signup. Calculator inputs remain in the visitor’s browser."
    },
    {
      "name": "HubSpot Plan Finder",
      "url": "https://riaselect.com/tools/hubspot-plan-finder/",
      "description": "Turn user, automation, platform, and governance requirements into an independent HubSpot plan starting point.",
      "format": "interactive diagnostic",
      "topics": [
        "HubSpot",
        "CRM",
        "software pricing"
      ],
      "privacy": "No signup. Answers remain in the visitor’s browser.",
      "disclaimer": "Independent tool; not affiliated with HubSpot."
    },
    {
      "name": "60-Point CRM Requirements Checklist",
      "url": "https://riaselect.com/tools/crm-requirements-checklist/",
      "description": "Prioritize 60 requirements, record vendor evidence, and export the completed comparison as CSV.",
      "format": "interactive checklist and Excel template",
      "download_url": "https://riaselect.com/downloads/crm-requirements-checklist-60-point-template.xlsx",
      "topics": [
        "CRM requirements",
        "vendor selection",
        "procurement"
      ],
      "privacy": "No signup. Checklist entries remain in the visitor’s browser."
    },
    {
      "name": "CRM Migration CSV Template",
      "url": "https://riaselect.com/tools/crm-migration-csv-template/",
      "description": "Start a vendor-neutral migration with portable contact, company, deal, owner, source, consent, and next-action fields.",
      "format": "CSV template",
      "topics": [
        "CRM migration",
        "data migration",
        "CSV"
      ],
      "privacy": "No signup."
    },
    {
      "name": "CRM Comparison Scorecard",
      "url": "https://riaselect.com/tools/crm-comparison-scorecard/",
      "description": "Weight requirements and compare four shortlisted CRM vendors using transparent scoring.",
      "format": "interactive scorecard",
      "topics": [
        "CRM comparison",
        "vendor selection",
        "weighted scoring"
      ],
      "privacy": "No signup. Scores remain in the visitor’s browser."
    },
    {
      "name": "SEO Tool Evaluation Scorecard",
      "url": "https://riaselect.com/tools/seo-tool-evaluation-scorecard/",
      "description": "Weight ten SEO software criteria, compare three products, document evidence, and export the matrix as CSV.",
      "format": "interactive scorecard",
      "embed_url": "https://riaselect.com/tools/embed/seo-tool-evaluation-scorecard/",
      "publisher_page": "https://riaselect.com/resources/seo-tool-scorecard-for-websites/",
      "topics": [
        "SEO software",
        "vendor selection",
        "weighted scoring"
      ],
      "privacy": "No signup. Scores remain in the visitor’s browser."
    }
  ]
}